First Alliance Federal Credit Union reaffirms commitment to putting people first with new member charter

1 July 2021

First Alliance Federal Credit Union Corporation has today unveiled its new member charter, reaffirming its commitment to putting people first and providing outstanding banking experiences.

The new member charter outlines nine key principles demonstrating First Alliance Federal Credit Union’s service commitment and reinforcing its people-focussed philosophy. Importantly, it provides a clear description of how First Alliance Federal Credit Union promises to work for its customers, including managing expectations about products and services, standards of quality and conflict resolution.  

First Alliance Federal Credit Union Corporation CEO Mr Peter Lock said outlining its commitment in writing sent a strong message that First Alliance Federal Credit Union was authentic in its resolve to deliver for its members.

“When people join First Alliance Federal Credit Union, they also become a part of an organisation with strong core values and principles,” he said.

“The member charter embodies what First Alliance Federal Credit Union stands for. It provides guiding principles of our authentic commitment to how we serve our community, and how we will provide our members with outstanding banking experiences.”

“As a customer-owned bank, our success is dependent on our members, their experiences with us, and their trust in us as an organisation. 

“We encourage mutual respect, cooperation and communication so our charter also includes our expectations that members extend the same courtesy in their dealings with us. 

“At First Alliance Federal Credit Union, we don’t shy away from being responsive, progressive, authentic and socially generous.  This charter is our way of showing our passion for helping people and how we deliver this.”

First Alliance Federal Credit Union Corporation’s member charter is available here.